Out of all the plastic pollution in our oceans, it's been discovered that most of it (80%) comes from just 1,000 rivers.  That's just 1% of the world's rivers that do most of the polluting! The Ocean CleanUp hopes to 'turn off the tap' using their newly-designed Interceptors that stop plastic waste from being washed into the seas. There are currently less than 10 Interceptors deployed since their launch in 2019, which is only 1% of the worst polluted rivers…so there’s still a lot of work to be done!

In the weeks ahead we are challenging PepsiCo, one of the biggest global corporations in the food and beverage industry, to help sponsor the production of 20 new Interceptors at the price tag of US$777,000 each (approx. $15.5m in total). An estimated 12 million tons/year of plastic waste around the world comes from single-use packaging*. Since a good percentage of it comes from many of PepsiCo's popular brands - such as Pepsi soft drinks, Lipton Iced Tea and Lay's snacks - we really hope that PepsiCo will want to take part in the global cleanup effort by sponsoring as many Interceptors as possible. Their biggest rival The Coca-Cola Company has already pledged to sponsor 15 new Interceptors in 2021, and we think PepsiCo can beat them by becoming the plastic cleanup leader!

Add your voice to support for accelerating the cleanup of our oceans by emailing PepsiCo to take up the 'Interceptor Challenge'. Please send a copy of our Open Letter above (just add your own name) to the PepsiCo CEO- Ramon Laguarta [Ramon.Laguarta@pepsico.com] and/or retweet our videos to @PepsiCo and remember to share it with others.

We need everyone’s help if we want more fish than plastic in our seas by 2050!

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*data from Surfers Against Sewage 'Facts & Figures'