WEEK #33
RE-RELEASE OF DINOSAURS V. PLASTIC
MARKING NEGOTIATIONS THIS WEEK OF  THE GLOBAL PLASTICS TREATY

#DEARWORLDLEADERS IS SENDING 60 SECOND MESSAGES TO COP27...HERE'S OURS WEEK#29

Vox 'Now this' channel did this great video about us! (and it's gone viral)

We are two siblings (Zara & Ashton) who started Hidden Plastic because we're very concerned about the global plastic problem...especially microplastics. On Earth Day 2022, we launched a new campaign asking Pepsico to help the global cleanup of the estimated HUNDREDS of tons of single-use plastic packaging from their many popular brands that escape into our seas EACH DAY. You can help by sending PepsiCo's CEO a message and joining our #PepsiCleanupChallenge when you do litter picks.

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WATCH OUR Latest VIDEOS to learn all about the
pepsico interceptor challenge

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*Interceptor footage courtesy of  The Ocean Cleanup Media Library

'Sea Chicken's Holiday'
Week #20

'Breaking News' Global Plastics Treaty Announced-
An exciting development for PepsiCo & plastic pollution!! - Week #23

'Walter's Strange Addiction'
Week #17

'Game Show' feat. Walter
The PepsiCo Interceptor Challenge - Week #15

We were interviewed by Maggie Baird of Support+Feed (also known as FINNEAS & Billie Eilish's mom)
on her Instagram livestream...week #13

'Lemonade Stand Pt.2' - Sea Chicken has high hopes for the Terra Carta award!
The PepsiCo Interceptor Challenge - Week #12

'Journey to O2' Behind the scenes of our stand at Billie Eilish concert + Reverb  Action Village -  PepsiCo Interceptor Challange  - Week #11

'Lemonade Stand' - Sea Chicken has great ideas!
The PepsiCo Interceptor Challenge - Week #10

'View from O2' recap of 
Billie Eilish Concert Action Village / Reverb

The PepsiCo Interceptor Challenge - Week #9

'Plastic Breakdown' - dangers of microplastics
The PepsiCo Interceptor Challenge
Week #7

'My name is Giovanni Giorgio ft. vibing cat'
The PepsiCo Interceptor Challenge
Week #6

'2x by 2040'
The PepsiCo Interceptor Challenge
Week #5

'Legacy'
The 'PepsiCo Interceptor Challenge'
Week #4

'Bean Counter'
(the numbers explained)
The 'PepsiCo Interceptor Challenge'
Week #3

'History of Sea Chicken' (our mascot)
The 'PepsiCo Interceptor Challenge' - Week #2

Week 2 of our #PepsicoInterceptorChallenge campaign: "Dear @Pepsico- Everyday is #EarthDay, and we still challenge you to sponsor 15 or more of @TheOceanCleanup Interceptors as soon as possible (like CocaCola did). We all know about the dangers of plastic reaching the ocean, and here is a reminder of the harm that it’s causing to nature. We are worried about the future our oceans and rivers, so we are not going anywhere. We have a series of at least 4 more episodes up our sleeve for the #PepsiCoInterceptorChallenge. Sincerely, Zara (age13) and Ashton (age11)"

Earth Day 2022 Launch:
The 'PepsiCo Interceptor Challenge' - Week #1

Week 1 of our #PepsicoInterceptorChallenge campaign (starting 22/04/22 - Earth Day):

"Dear @PepsiCo, Today is#Earthday… a day to cherish, conserve and restore our precious Earth.We challenge you to help turn off the tap of plastic and other pollution entering our seas via rivers by pledging to sponsor 15 or more of The Ocean Cleanup’s Interceptors as soon as possible. You own many leading brands, with a lot of plastic packaging, but you can really help to save our beautiful planet. We are all in this together, please do your part."

Or use our QR code to reach the form letter to PepsiCo's CEO

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Microplastic pollution is in our food, water and bodies

We are guessing that you know all about the mountains of plastic piling up on land and floating in the seas. However, did you know we also have a serious problem with small pieces of plastic that break up and are EVERYWHERE? They get eaten by animals, float in our air and are being found in our food supply. Humans, animals, plants and the air all have tiny fragments of plastic...and no one knows how harmful this is to our Planet.  Watch our 'edu-taining' videos to explore this question of 'How we deal with Hidden Plastics?'.

The Problem with
Washing Machines

dinosaurs vs. plastic

Learn about how washing machine filters work to stop microfibres from escaping form our clothes. You can use our link below to get 10% off the PlanetCare filter we've been trying out.

"Did you know?"
3 fascinating facts about plastic

Help end UK fossil fuels subsidies totalling £16bn since the Paris Agreement!
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Plastic Breakdown
(our first video) 
#plasticbreakdown #oceanheroes

Our favourite online resource  to learn all about plastics! (and it's free)
We started 2 years ago with Ocean Heroes bootcamp, which has become the newly formed Planeteer Alliance. They can help with expert guidance, networking & tools to start your own campaign for change through monthly bootcamps.

Did you know about the dangers of microplastics in....

 

FOODCHAIN

from farm to fork

If you thought that taking a bite of salad was harmless, think again. There are hidden micrograms of plastic in fruits and vegetables, according to a recent study

 

Micro-plastics even leech out of plastic packaging and containers into your food. No wonder we consume at least 5 grams of plastic every week…equivalent to one whole credit card! 

 

Watch the video below to learn more (with the sea bird that really is a chicken in disguise):

ANIMALS

Eaten by sea, air & land creatures

Most people have seen the dead animals that have consumed microplastics after mistaking it for food. The extent of the global problem is still not completely understood. 

 

And it’s not just a problem with the unlucky few that die, but most animals still have plastic in their diet…including us!

 

There are a few good sites that look into this problem in greater depth, which you can find here.

WATER
In salt & fresh water

Water…a clear liquid that all life on Earth depends on. Yet, many sources of water now contains many particles of micro- plastics. 

 

Some come from municipal water sheds that drain off from roads, taking particles of plastic from tires and other debris with them. We also put particles of plastic into our water supplies each time we use our washing machines and certain cleaning products. 

 

AIR

Even in the air we breathe

Take a breath. Then imagine that breath you took contains many microfibres that come off clothing and plastic products that break down. Even if you can’t see them, research has shown that they are there and cause negative effects to humans by getting into our lungs. 

 

We can’t stop it any more than a filter feeder can,  like the manta ray when it breathes in microplastics underwater.

 

did you know?

that 52% of turtles have eaten plastic?

Take the #plasticbreakdown

Pledge for Plastic-free Living:

  • Wash & reuse anything you can / stop thinking ‘disposable’

  • Buy products without plastic if possible (support local fruit & veg vendors) 

  • Carry your own reusable shopping bags

  • Buy locally and ask for unwrapped or waxed paper / beeswax wrap is great for sandwiches

  • Throw away ANY plastic bags (unless you find someone who collects them for recycling like Tesco) as they don’t recycle and could end up in the ocean being mistaken for food like a jellyfish

  • If buying plastic packaging is the only option, go LARGE (bulk buy to last longer)

  • Refill jars & containers from bulk sellers of food & cleaning products

  • Take cutlery & reusable straws with you everywhere

  • Buy products in glass bottle if possible (ie. milk, ketchup)

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Best wishes to all at COP26 for a successful outcome for our planet! 
'No more greenwash' animated short by Ashton

HAPPY EARTH DAY 
Animation by Zara